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Beauty Editorial

Romantic Valentine's Day Makeup Inspiration

Romantic Valentine's Day Makeup Inspiration

Romantic Valentine's Day Makeup Inspiration

Romantic Valentine's Day Makeup Inspiration

Whether you are looking for the perfect gift to celebrate your partner on Valentine's Day, your dearest friend on Galentine's Day or simply the perfect products to create a gorgeous date night...

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13 Years Old: A Conversation with Our CEO on our Anniversary Celebration!

13 Years Old: A Conversation with Our CEO on our Anniversary Celebration!

My name is Caroline and I'm the CEO and partner of IDUN Minerals, I've been working with the company for the past 10 years and I have a background in Chemical Engineering. So I started with Product...

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Your Ultimate Guide On All Things SPF

Your Ultimate Guide On All Things SPF

The sun takes a bigger toll on our skin than we think. That's why it's important to apply sunscreen every day, especially now that the spring sun is coming out. Even when it's not sunny outside, it...

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What your lip look is missing: The Perfect Lipliner

What your lip look is missing: The Perfect Lipliner

Enhance your lip look with the precision of a lipliner, a simple step that can elevate your lipstick or lip gloss application. By defining the edges of your lips with crisp lines, a lipliner not on...

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New Launch! How to Get The Trendy Milky Nail

New Launch! How to Get The Trendy Milky Nail

Don't neglect your nails—try the trending Lip Gloss Nails for a clean, healthy look. Explore the milky effect trend with our new shades—Morganite, Lepidolite, and Rökkvarts—formulated with quality ...

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The Trendy Monochrome Makeup Look

The Trendy Monochrome Makeup Look

Discover the Hottest Trend of Spring 2024: Monochrome Makeup! We predict Spring 2024 will be all about applying the same product and colour to the eyes, cheeks and lips for a cohesive look. Whether...

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IDUN Minerals approved by Djurens Rätt

IDUN Minerals approved by Djurens Rätt

In short, cruelty-free means that the ingredients/product are not tested on animals, while vegan means that no animal or animal-derived ingredients are used to formulate the product. A product can ...

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New, More Sustainable Packaging

New, More Sustainable Packaging

The Swedish beauty brand IDUN Minerals is undergoing an extensive packaging change this autumn with new packaging and illustrations, however, with the same high quality formula.

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Tips & Tricks When Buying Foundation

Tips & Tricks When Buying Foundation

Before you start looking at shades of foundation you should start thinking about the result you want to achieve. Do you want full coverage or light coverage foundation? A formula that gives you a m...

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New Stina Persson Illustrations

New Stina Persson Illustrations

With IDUN Minerals taking bold strides towards becoming a more sustainable brand, updating the packaging with more environmentally friendly options became a company priority. During the process of ...

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