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RICH SHADES

MINERAL INFUSED

22 SHADES OF MINERAL LOOSE

POWDER FOUNDATION

NEW LAUNCH

VATN VOLUME 38°C

READY SET REFRESH

SETTING SPRAY

BACK IN STOCK!

30% Special offer

Our best sellers are back in stock with a limited time offer!

Use code BACKINSTOCK at checkout for 30% off the entire collection!

BACKINSTOCK

★★★★★

liquid foundation nordic veil

This is the only foundation I've ever found that both matches my skin and provides full coverage. It hides every blemish without feeling too heavy or sticky.

SHOP FOUNDATION

★★★★★

liquid foundation norrsken

I love the foundation! It evens out the skin and covers lightly. However, it still looks like my natural skin. I have dry skin type, but the foundation does not dry it out. Looks nice and even after hours of wearing it!

SHOP FOUNDATION

NEW LAUNCH

VATN VOLUME 38°C

Featuring a tubing technology that wraps each lash in the formula for instant, long-lasting volume.

HIGH COVERAGE, CREAMY COLOUR

DUO CONCEALER

Double shade creamy formula leaving a soft-focus, even, matte finish for a flawless complexion free from blemishes.

CLEAN BEAUTY

Shop the look

Shop the look

MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
MASCARA MAGNA LENGTHENING Sale price$25.00
#Shade_Smultron Peach Pink#Shade_Tranbär Light Pink
MINERAL BLUSH Sale price$29.50

Shop the look

#Shade_Marleen#Shade_Ronja
LIP GLOSS Sale price$18.90
#Shade_Kungsljus#Shade_Kungsljus
MINERAL SINGLE EYESHADOW Sale price$17.00
#Shade_Browgel Light#Shade_Browgel Medium
BROWGEL PERFECT EYEBROWS Sale price$19.00

Shop the look

#Shade_Jorunn#Shade_Saga
MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
MASCARA MAGNA LENGTHENING Sale price$25.00
#Shade_Smultron Peach Pink#Shade_Tranbär Light Pink
MINERAL BLUSH Sale price$29.50
View product
#Shade_Marleen#Shade_Ronja
LIP GLOSS Sale price$18.90
#Shade_Kungsljus#Shade_Kungsljus
MINERAL SINGLE EYESHADOW Sale price$17.00
#Shade_Browgel Light#Shade_Browgel Medium
BROWGEL PERFECT EYEBROWS Sale price$19.00
View product
#Shade_Jorunn#Shade_Saga
View product

READ LATEST ARTICLES

BEAUTY BLOG

A Look Worth Recycling

A Look Worth Recycling

In our journey to becoming a high-end sustainable beauty brand, we are ready to make the changes we can in order to minimize our environmental impact.

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Meet our CEO

Meet our CEO

"A couple of years ago we decided to set the long-term goal of having a circular business model by the year 2030 and this meant we had to start investigating how to upgrade and redefine the brand."

Read more
New Launch! Vegan Mascara Vatn Volume 38°C

New Launch! Vegan Mascara Vatn Volume 38°C

The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volume 38°C. It gives lashes volume, length and separat...

Read more

CREME & MATTE

Explore nourishing rich shades of Creme & Matte Lipsticks

shimmer & moisture

SHOP CREME

COLOUR & CARE

SHOP MATTE

The 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.

To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.

10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.

IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.

@idunminerals

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MORE BEAUTY, LESS PACKAGING

Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.

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VEGAN & CRUELTY FREE

Approved by PETA.

MADE IN EUROPE

Clean packaging and formulas.

SUSTAINABLE

Developed with sustainability in mind.

RECYCLABLE

Eco-friendly packaging.