OUR BEST SELLERS
★★★★★
liquid foundation nordic veil
This is the only foundation I've ever found that both matches my skin and provides full coverage. It hides every blemish without feeling too heavy or sticky.
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★★★★★
liquid foundation norrsken
I love the foundation! It evens out the skin and covers lightly. However, it still looks like my natural skin. I have dry skin type, but the foundation does not dry it out. Looks nice and even after hours of wearing it!
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NEW LAUNCH
VATN VOLUME 38°C
Featuring a tubing technology that wraps each lash in the formula for instant, long-lasting volume.
HIGH COVERAGE, CREAMY COLOUR
DUO CONCEALER
Double shade creamy formula leaving a soft-focus, even, matte finish for a flawless complexion free from blemishes.
CLEAN BEAUTY
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BEAUTY BLOG
In our journey to becoming a high-end sustainable beauty brand, we are ready to make the changes we can in order to minimize our environmental impact.
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"A couple of years ago we decided to set the long-term goal of having a circular business model by the year 2030 and this meant we had to start investigating how to upgrade and redefine the brand."
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New Launch! Vegan Mascara Vatn Volume 38°C
The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volume 38°C. It gives lashes volume, length and separat...
Read moreCREME & MATTE
Explore nourishing rich shades of Creme & Matte Lipsticks
shimmer & moisture
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COLOUR & CARE
SHOP MATTEThe 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.
To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.
10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.
IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.
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MORE BEAUTY, LESS PACKAGING
Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.
VEGAN & CRUELTY FREE
Approved by PETA.