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Tinted Moisturizer: The Makeup-Skincare Hybrid
With eight flexible shades ranging from light to deep, there's a perfect match for every skin tone. Whether you're looking to colour-correct, blur imperfections, or simply enhance your natural beau...
Read moreUnveiling the Soft Brown Trend: Mascara Vatn Volume 38°C
Discover the allure of brown mascara – a timeless classic in the ever-evolving world of beauty. Mascara Vatn Volume 38°C in soft brown offers subtle elegance for everyday sophistication.
Read moreRomantic Valentine's Day Makeup Inspiration
Whether you are looking for the perfect gift to celebrate your partner on Valentine's Day, your dearest friend on Galentine's Day or simply the perfect products to create a gorgeous date night...
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SHOP MATTEThe 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.
To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.
10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.
IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.
MORE BEAUTY, LESS PACKAGING
Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.